Clarene Mitchell

Media & Public Relations (PR)/Corporate & Crisis Communications/SOCIAL Media/Internal & External Communications/Journalism


5 posts tagged with "social media"

LinkedIn: An online rolodex for professionals by Clarene Mitchell

Posted:June 10, 2016 | Tags: Networking, Social Media, Professional Networking, rolodex, LinkedIn

Hopefully many of the 642,000 LinkedIn users in the Greater Milwaukee area read the "No tuning out LinkedIn" article in the Milwaukee Journal Sentinel newspapers today.


As noted in the article, LinkedIn is the must-have social media platform for professionals. Having a paper resume and just calling people on the phone are outdated business techniques. Having a LinkedIn profile gives job...

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Milwaukee Magazine: A case study in bad crisis communications

Posted:November 18, 2017 | Tags: PR, social media, Crisis Communications, media, Milwaukee Magazine. magazines, Quad Graphics, Milwaukee. racism, segregation

(I published this article October 10, 2017 on LinkedIn.)

As a good business practice, PR experts urge businesses to have crisis communications plans in place well in advance of a crisis occurring. This is useful guidance for all forms of businesses, including the media. Yes, even the media needs solid crisis communications plans. Whether they are newspapers, TV stations, digital platforms or magazines…they all need to know in advance what they will do if faced with a crisis. One can assume...

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In the social media leadership space...I don't see me

Posted:November 18, 2017 | Tags: Twitter, Social media, diversity, inclusion, Top 50, Nielsen

(I originally published this article November 14, 2017 on LinkedIn.) 

Top 50 leaders lists does not include a Black person

I was scanning my LinkedIn news feed, as I normally do throughout the day, and I saw an article that caught my attention, "The Top 50 Social Media Influencers You Should Follow In Twitter - 2017." The article was from last February, but as often is the case on social media, content gets recycled. I had missed the original publishing so I was glad one of my connections...

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Get off the social media bench, get in the game!

Posted:November 21, 2017 | Tags: Twitter, Social Media, digital, Tweets, Impressions, Retweets

With just about everyone having a smartphone, IPad or some other device, it can be assumed that most people are on social media. In fact, Statisat.com reports that 81% of the U.S. population are social media users.

Some people may prefer certain platforms over others, but they are a part of the digital community at some level. With this said, I am continually amazed at how people passively engage on social media. Especially on Twitter.

Social media, as it’s automatically implied within the...

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Northwoods’ workshops put corporate citizenship into practice

Posted:December 1, 2017 | Tags: writing, advertising, social media, content development, workshops, journalism, analytics, Northwoods, Patrick Bieser, websites, SEO, CMS, content writing, Tag Manager, digital marketing, Google

(Image Source: Webdesign Depot)


It behooves all professionals to always be in the mindset of continually learning. It doesn’t matter what kind of work you do, one should prioritize learning. Your education doesn’t have to be obtained exclusively from formal academic institutions. There are a plethora of online courses (including the LinkedIn Learning platform), workshops offered at libraries and through various business forums, etc. As a communications professional, I’m glad my community...

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