Clarene Mitchell

Media & Public Relations (PR)/Corporate & Crisis Communications/SOCIAL Media/Internal & External Communications/Journalism


5 posts tagged with "public relations"

Simplicity Patterns' 'Hidden Figures' Ad Rips-Off History

Posted:January 14, 2017 | Tags: PR, Marketing, Hidden Figures, Black History, Public Relations

At the dawn of a new year, we see the continuation of racial divides in America. These divides continue to persist in seemingly in every aspect of society, in some cases the divides seem to be widening. These divides despairingly impact and discredits African Americans. One such case is the noticeable absence of African Americans in the advertising world. No doubt, this lack of representation made it possible for Simplicity to promote a new pattern honoring the vintage styles seen in the...

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Rosa Parks Commemoration Marred by Milwaukee Bus System PR Blunders

Posted:January 14, 2017 | Tags: PR, Marketing, Black History, Civil Rights, Rosa Parks, Public Relations

*The Milwaukee County Transit System (MCTS) honored the legacy of Rosa Parks, a civil rights icon, on December 1, 2016.  Each bus in their fleet had a seat reserved in her honor and their headlights shined all day.  As someone who appreciates history and as a PR professional, I was intrigued by the pre-event media I saw regarding this: Honoring Rosa Parks: MCTS will keep a seat open, headlights shining on Thursday.

I was very glad I caught the news story on my social media newsfeed the...

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An impactful media/public relations week! by Clarene Mitchell

Posted:August 25, 2016 | Tags: PR, Press Conference, Public Relations, Media Relations

(This article was originally published August 20th on LinkedIn.)

I began working as the Director of Communications for Wisconsin Jobs Now (WJN) on August 8, 2016. I really appreciate the opportunity to be working once again for a justice focused organization, being able to combine by PR and advocacy skills.

WJN is a non-profit organization committed to fighting income inequality from the bottom up and building stronger communities throughout Wisconsin. The leadership is inclusive of Martha...

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The PR community is breathing a sigh of relief with Scaramucci's departure from White House

Posted:August 1, 2017 | Tags: PR, White House, Anthony Scaramucci, PRSA, Communications, Public Relations, Media Relations

Undoubtedly, more people were surprised by Anthony Scaramucci being appointed the White House Communications Director than his firing from the role on July 31st, just 10 days after his appointment. His firing prompted breaking news announcements and special reports by the TV networks. It will probably be a lead story in the next rounds of newspapers.

Scaramucci's short tenure in the West Wing generated a lot of news stories. It all started with his surprise appointment and seemingly...

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Once again, marketing optics lack cultural sensitivity

Posted:September 4, 2017 | Tags: PR, Fashion, Diversity, Marketing, Milwaukee Magazine, Prison Orange, Black Cat Alley, Milwaukee, Public Relations

(Cover Image Credit: Milwaukee Magazine, Sept. 2017 issue)

This article was originally published August 31, 2017 by Clarene Mitchell on LinkedIn.

Despite blowback the marketing industry received after the failed Kendall Jenner Pepsi ad earlier this year, and countless other examples, the industry continues to be tone deaf and culturally aloof. A current case point example is a feature article in the September 2017 issue of Milwaukee Magazine on an upcoming fashion week. Instead of having...

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