Clarene Mitchell

Media & Public Relations (PR)/Corporate & Crisis Communications/SOCIAL Media/Internal & External Communications/Journalism


8 posts tagged with "pr"

Simplicity Patterns' 'Hidden Figures' Ad Rips-Off History

Posted:January 14, 2017 | Tags: PR, Marketing, Hidden Figures, Black History, Public Relations

At the dawn of a new year, we see the continuation of racial divides in America. These divides continue to persist in seemingly in every aspect of society, in some cases the divides seem to be widening. These divides despairingly impact and discredits African Americans. One such case is the noticeable absence of African Americans in the advertising world. No doubt, this lack of representation made it possible for Simplicity to promote a new pattern honoring the vintage styles seen in the...

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Rosa Parks Commemoration Marred by Milwaukee Bus System PR Blunders

Posted:January 14, 2017 | Tags: PR, Marketing, Black History, Civil Rights, Rosa Parks, Public Relations

*The Milwaukee County Transit System (MCTS) honored the legacy of Rosa Parks, a civil rights icon, on December 1, 2016.  Each bus in their fleet had a seat reserved in her honor and their headlights shined all day.  As someone who appreciates history and as a PR professional, I was intrigued by the pre-event media I saw regarding this: Honoring Rosa Parks: MCTS will keep a seat open, headlights shining on Thursday.

I was very glad I caught the news story on my social media newsfeed the...

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Logo Management is Key to Brand Management by Clarene Mitchell

Posted:June 17, 2016 | Tags: Brand Management, PR, Logos, Publlic Relations

"An image is not simply a trademark, a design, a slogan or an easily remembered    picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."

Daniel J. Boorstin

Think for a moment, as you go to and from work, your favorite restaurants or entertainment, how often do you notice a building that has a logo for a company that is no longer in that building? Or how often do you remember companies removing their signage, usually...

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An impactful media/public relations week! by Clarene Mitchell

Posted:August 25, 2016 | Tags: PR, Press Conference, Public Relations, Media Relations

(This article was originally published August 20th on LinkedIn.)

I began working as the Director of Communications for Wisconsin Jobs Now (WJN) on August 8, 2016. I really appreciate the opportunity to be working once again for a justice focused organization, being able to combine by PR and advocacy skills.

WJN is a non-profit organization committed to fighting income inequality from the bottom up and building stronger communities throughout Wisconsin. The leadership is inclusive of Martha...

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The NFL, a case study in branding expertise by Clarene Mitchell

Posted:May 16, 2016 | Tags: PR, Marketing, Sports Sponsorships, NFL, Public Relatins, Branding

I am not a sports person, but an article in The Business of Sports section of the recent Milwaukee Business Journal in intrigued me. As a communications professional, headlines with ‘branding’ and ‘social media’ are a must read for me. Thus seeing, “Branding panel talks sponsorships, social media” gained my interest despite the Selling Sports header.



The focus of the article is on...

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