Clarene Mitchell

Media & Public Relations (PR)/Corporate & Crisis Communications/SOCIAL Media/Internal & External Communications/Journalism


4 posts tagged with "marketing"

Simplicity Patterns' 'Hidden Figures' Ad Rips-Off History

Posted:January 14, 2017 | Tags: PR, Marketing, Hidden Figures, Black History, Public Relations

At the dawn of a new year, we see the continuation of racial divides in America. These divides continue to persist in seemingly in every aspect of society, in some cases the divides seem to be widening. These divides despairingly impact and discredits African Americans. One such case is the noticeable absence of African Americans in the advertising world. No doubt, this lack of representation made it possible for Simplicity to promote a new pattern honoring the vintage styles seen in the...

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Rosa Parks Commemoration Marred by Milwaukee Bus System PR Blunders

Posted:January 14, 2017 | Tags: PR, Marketing, Black History, Civil Rights, Rosa Parks, Public Relations

*The Milwaukee County Transit System (MCTS) honored the legacy of Rosa Parks, a civil rights icon, on December 1, 2016.  Each bus in their fleet had a seat reserved in her honor and their headlights shined all day.  As someone who appreciates history and as a PR professional, I was intrigued by the pre-event media I saw regarding this: Honoring Rosa Parks: MCTS will keep a seat open, headlights shining on Thursday.

I was very glad I caught the news story on my social media newsfeed the...

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The NFL, a case study in branding expertise by Clarene Mitchell

Posted:May 16, 2016 | Tags: PR, Marketing, Sports Sponsorships, NFL, Public Relatins, Branding

I am not a sports person, but an article in The Business of Sports section of the recent Milwaukee Business Journal in intrigued me. As a communications professional, headlines with ‘branding’ and ‘social media’ are a must read for me. Thus seeing, “Branding panel talks sponsorships, social media” gained my interest despite the Selling Sports header.



The focus of the article is on...

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Once again, marketing optics lack cultural sensitivity

Posted:September 4, 2017 | Tags: PR, Fashion, Diversity, Marketing, Milwaukee Magazine, Prison Orange, Black Cat Alley, Milwaukee, Public Relations

(Cover Image Credit: Milwaukee Magazine, Sept. 2017 issue)

This article was originally published August 31, 2017 by Clarene Mitchell on LinkedIn.

Despite blowback the marketing industry received after the failed Kendall Jenner Pepsi ad earlier this year, and countless other examples, the industry continues to be tone deaf and culturally aloof. A current case point example is a feature article in the September 2017 issue of Milwaukee Magazine on an upcoming fashion week. Instead of having...

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