Clarene Mitchell

Media & Public Relations (PR)/Corporate & Crisis Communications/SOCIAL Media/Internal & External Communications/Journalism


5 posts published in November 2017

Milwaukee Magazine: A case study in bad crisis communications

Posted:November 18, 2017 | Tags: PR, social media, Crisis Communications, media, Milwaukee Magazine. magazines, Quad Graphics, Milwaukee. racism, segregation

(I published this article October 10, 2017 on LinkedIn.)

As a good business practice, PR experts urge businesses to have crisis communications plans in place well in advance of a crisis occurring. This is useful guidance for all forms of businesses, including the media. Yes, even the media needs solid crisis communications plans. Whether they are newspapers, TV stations, digital platforms or magazines…they all need to know in advance what they will do if faced with a crisis. One can assume...

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What will your career legacy be?

Posted:November 18, 2017 | Tags: career, Work, SNL, legacy, Saturday Night Live

(I originally published this article November 10, 2017 on LinkedIn.}

Did you catch the Career Retrospective skit on Saturday Night Live last night? SNL describes the skit as:

A man's (Larry David) lifetime achievement award is called into question after some of his earlier work is shown.

In case you missed the show, here's the skit.

Although the skit's lead character is a marketing guy who gained prominence in his field based on a career of edgy ads, it provided some food for thought...

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I got bit by the entrepreneurial bug...I'm loving it!

Posted:November 18, 2017 | Tags: business, entrepreneur, #wistartupweek, Wisconsin Start Up Week

(I originally published this article on November 9, 2017.)

The timing of Wisconsin Startup Week is perfect for me.

This time last year, the notion of a week devoted to fostering and supporting startup businesses in Wisconsin would not have had any significance to me. I had just experienced an unexpected employment separation. The months following was somewhat of a roller coaster, including a lot of soul searching; dedicated time reflecting on my professional life, my coming to terms with...

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In the social media leadership space...I don't see me

Posted:November 18, 2017 | Tags: Twitter, Social media, diversity, inclusion, Top 50, Nielsen

(I originally published this article November 14, 2017 on LinkedIn.) 

Top 50 leaders lists does not include a Black person

I was scanning my LinkedIn news feed, as I normally do throughout the day, and I saw an article that caught my attention, "The Top 50 Social Media Influencers You Should Follow In Twitter - 2017." The article was from last February, but as often is the case on social media, content gets recycled. I had missed the original publishing so I was glad one of my connections...

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Get off the social media bench, get in the game!

Posted:November 21, 2017 | Tags: Twitter, Social Media, digital, Tweets, Impressions, Retweets

With just about everyone having a smartphone, IPad or some other device, it can be assumed that most people are on social media. In fact, Statisat.com reports that 81% of the U.S. population are social media users.

Some people may prefer certain platforms over others, but they are a part of the digital community at some level. With this said, I am continually amazed at how people passively engage on social media. Especially on Twitter.

Social media, as it’s automatically implied within the...

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