Clarene Mitchell

Media & Public Relations (PR)/Corporate & Crisis Communications/SOCIAL Media/Internal & External Communications/Journalism


5 posts published in June 2016

Maintaining my professional brand, even in casual Friday jeans by Clarene Mitchell

Posted:June 10, 2016 | Tags: Brand Management, Casual Friday, Jeans, professional image

A funny thing happened at work recently, I wore jeans! Undoubtedly, many working professional look forward to casual Fridays so they can free themselves of traditional business attire. In my many years as a working professional, I can probably count on one hand the days that I have actually worn jeans to work…thus the funny thing that happened at work recently.

It seemed like my wearing jeans astonished a lot of my coworkers as the reaction began immediately with the first person who saw me...

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LinkedIn: An online rolodex for professionals by Clarene Mitchell

Posted:June 10, 2016 | Tags: Networking, Social Media, Professional Networking, rolodex, LinkedIn

Hopefully many of the 642,000 LinkedIn users in the Greater Milwaukee area read the "No tuning out LinkedIn" article in the Milwaukee Journal Sentinel newspapers today.


As noted in the article, LinkedIn is the must-have social media platform for professionals. Having a paper resume and just calling people on the phone are outdated business techniques. Having a LinkedIn profile gives job...

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A Rare Media Occurrence: A Newspaper Apologizes! by Clarene Mitchell

Posted:June 10, 2016 | Tags: politics, print, newspapers, media

Extra! Extra! Read All About It!...a newspaper issued an apology!

My first newspaper article was published in 1990. Needless to say, I have long been a news media enthusiast. So I was very surprised by an article published by the Shepherd Express.

The headline for the article is simply, We Apologize and the byline is attributed to Shepherd Express Staff. They stated in caps, "WE SINCERELY APOLOGIZE TO YOU, OUR READERS.”

The reason for their apology was inconsequential to me, I am more...

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AALP Community Impact Project: Building Black Wealth by Clarene Mitchell

Posted:June 13, 2016 | Tags: Leadership, AALP, Community Impact, Wealth Building, iGenTalks, African American Leadership Program, Cardinal Stritch University

On June 6th I completed Cardinal Stritch's African American Leadership Program (AALP). This was a nine-month leadership development program. A key aspect of the program included teams working together to develop and execute community impact projects. My team members were  @Jayme Montgomery Baker,  @Sophia Wilder and @Pamela Cain Henry.


Our team, Building Black Wealth, focused our efforts on Milwaukee's 53206 community. We specifically held health literacy sessions at the Boys & Girls...

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Logo Management is Key to Brand Management by Clarene Mitchell

Posted:June 17, 2016 | Tags: Brand Management, PR, Logos, Publlic Relations

"An image is not simply a trademark, a design, a slogan or an easily remembered    picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."

Daniel J. Boorstin

Think for a moment, as you go to and from work, your favorite restaurants or entertainment, how often do you notice a building that has a logo for a company that is no longer in that building? Or how often do you remember companies removing their signage, usually...

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