I am not a sports person, but an article in The Business of Sports section of the recent Milwaukee Business Journal in intrigued me. As a communications professional, headlines with ‘branding’ and ‘social media’ are a must read for me. Thus seeing, “Branding panel talks sponsorships, social media” gained my interest despite the Selling Sports header.

http://www.bizjournals.com/milwaukee/print-edition/2016/05/13/business-of-sports-branding-panel-talks.html

 

The focus of the article is on...

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